CHICAGO - SGK, a division of Matthews International and a leading global brand development, activation and deployment provider that drives brand performance, announced today that as part of a strategic initiative to optimize its brand portfolio, it has rebranded Schawk’s U.S. rotogravure operations which will operate under the Saueressig brand, well-known throughout Europe for excellence in premium rotogravure solutions.
 
David Schawk, group president, SGK said “The rebranding of Schawk’s rotogravure operations as Saueressig expands our global rotogravure offering and gives Saueressig a strategic foothold in the United States. It also consolidates the expertise and innovations of both groups under a single brand, facilitating delivery of our brand performance value proposition.”
 
Saueressig’s history includes the introduction of many patented market-leading rotogravure printing and finishing technologies such as exclusive 3D micro-embossing technology that offers protection from brand counterfeiting; VAT laser-etching; nanosecond 3D laser engraving on metal surfaces; and soft proof technology that depicts all finishes like coatings and embossing.
 
Tomas Sterkenburgh, managing director, Saueressig said “The Saueressig brand name has been associated with rotogravure premium quality, innovation and leadership in Europe among brand owners and converters for more than 60 years. The rebranding of Schawk’s rotogravure operations presents us with a unique opportunity to enter the U.S. market and begin serving the brand owners here who seek enhanced precision and security that only premium rotogravure can deliver.”
 
Saueressig operates from offices in Vreden, Germany; Grenzach-Wyhlen, Germany; Bristol, U.K.; Poznan, Poland; Warsaw, Poland; Istanbul, Turkey; Izmir Turkey, Velikly Novgorod, Russia; and Milwaukee, USA.