Mentor, Ohio – Avery Dennison Graphics Solutions announced today the launch of the all new Diamond Supreme Wrapping™ Film. Brilliant shine and glimmer have been incorporated into six new car wrap colors that include Diamond White, Diamond Amber, Diamond Red, Diamond Purple, Diamond Blue and Diamond Silver.  

"The Diamond Supreme Wrapping Films sparkle and capture attention in any light, indoors or out, for all types of graphics applications," said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. “In an array of rich colors that range from fire to ice, the Diamond films provide glamour and shimmer for items that require special attention such as car wraps, environmental graphics and even items like musical instruments.”

The new Diamond car wrap films feature the superior performance and easy installation characteristics of all Supreme Wrapping Films. A combination of a cast color film and a protective overlaminate allow for single material application, and a variety of roll sizes provide for a seamless installation. Easy Apply RS™ air egress technology allows Supreme Wrapping Films to be repositioned and applied bubble-free while the adhesive is long-term removable.

“The metallic flakes in the Diamond films are incredible,” said Kevin Kempf, owner of PG Nola in New Orleans, LA. “I installed a custom wrap with several Diamond films on a client’s Harley Davidson motorcycle, shipped in from Panama City, FL. He gets stopped by people all the time, commenting on the colors and the way they shimmer in the light.”

Supreme Wrapping Films come in a broad range of colors and finishes so graphics professionals can choose the right combination for each application or customer request. More information, including product data sheets on the Diamond films with specific warranty and durability information, can be found at graphics.averydennison.com/diamond.