PostPress Magazine & MGI Demonstrate Variable Data Foiling (VDF) and Digital Embossing with Special Personalized GRAPH EXPO Issue
Thursday, September 17, 2015
Press release from the issuing company
MELBOURNE, FL, USA – PostPress Magazine, the journal of the two leading print finishing trade associations in America, the FSEA & BIA, has partnered with MGI Digital Technology, Mohawk Fine Papers, KDX America and API Foils, to produce a special “GRAPH EXPO 2015” version of their quarterly magazine with Personalized & Variable Data Foil (VDF) Embossed Cards adorning the cover.
Post Press Magazine is the official publication of the Foil & Specialty Effects Association (FSEA) and the Binding Industries Association (BIA), affiliate of the Printing Industries of America (PIA). As the voice of the country’s most experienced and advanced print finishing craftspeople, the magazine provides insight and education on business and technology trends for members seeking to add value to printed material.
Jeff Peterson, FSEA Executive Director, stated “We believe that the combination of new digital techniques and the traditional craft experience of our membership represents the future of the postpress industry. This personalized embossed foil project with MGI illustrates how digital enhancement can help make printed material more meaningful in an inter-connected, multi-channel world.”
Kevin Abergel, MGI Vice President of Sales & Marketing, “This is a classic example of the unique Variable Data Foiling (VDF) and digital embossing capabilities of our integrated JETvarnish 3D Spot UV Coater & iFOILsolution. Each card has a different person’s name. The textured graphical elements of the Post Press cover cards vary from 50 to 25 microns high. A full implementation of our system can produce special effects up 200 microns in height on a single pass for specialty embossing work.”
The project was done in partnership with MGI Business Partners Mohawk Fine Papers, KDX America (lamination film) and API Foils. The cards were cut by premier finisher and FSEA member, The Printer’s Edge. The magazine was printed by commercial printer and publishing specialist Allen Press.
Each card was printed on the MGI Meteor DP8700 Xl+with variable data (VDP) and enhanced on the JETvarnish 3D & iFOIL with Variable Data Finishing (VDF) techniques. The MGI iFOIL was recently honored by the Printing Industries of America (PIA) with a 2015 InterTech Technology Award to match the one earned by the JETvarnish 3D in 2013.
Abergel added “As an associate member of the FSEA and PIA, MGI encourages all print finishers – and all printers looking to expand and grow their business with the addition of profitable new digital finishing services – to explore the benefits of membership in the FSEA & BIA organizations.”
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