MindFireInc Unveils New and Powerful Marketing Automation Capabilities for Printers at Graph Expo 2015

Irvine, CA., -MindFireInc, the leading provider of marketing automation technology for print and marketing service providers, introduces a wide range of new marketing automation capabilities at Graph Expo 2015 in Chicago, IL.

As the adoption of marketing automation continues to grow rapidly among marketers, print and marketing service providers have tapped into the power of MindFire Studio technology in order to grow their revenue by offering high-profit marketing services and build deeper relationships with their clients.

Many commercial printers have significantly increased their print production by developing and deploying multi-channel marketing campaigns that integrate print with other digital channels to improve marketing results.

"We started in 2007 as just a direct mailer, but quickly realized all our competitors do the same," said Mike Robinson, VP of Business Development at Summit Direct Mail, one of the largest commercial printers in Texas. "With MindFire, we now offer unique marketing solutions increasing response rates, leads, and sales.  Not only does this account for 80% of our new revenue, but it also drives more print," he added.

The new capabilities in MindFire Studio enable print and marketing service providers to further differentiate themselves by offering unique services that meet their clients' most sophisticated marketing needs. These features include: A new and enhanced Contact Profile View, the ability to create fully-customized Reporting Dashboards, effortless integration with any third-party applications using Cloud Connect, improved email deliverability with Email Preview and Spam Analysis Reports, and many more.

To read more about these and other new capabilities and learn how you and your team can grow your revenue using marketing automation technology, visit: http://bit.ly/GRAPHEXPO2015.