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InMotion Brand Strategies Secures $1 Million eCommerce Contract

Tuesday, September 15, 2015

Press release from the issuing company

Byfield, MA – Kevin Montecalvo, Owner of InMotion Brand Strategies powered by Proforma in Byfield, MA, has secured a $1 million eCommerce contract with Structure Tone, a $4 billion international full-service construction services provider. The eCommerce site will feature more than 100 branded merchandise items, as well as printed collateral and marketing pieces.

"Proforma's partnership with Structure Tone will give them more control in their marketing efforts worldwide, as well as lowering their inventory costs and increasing the efficiency of their buying processes," said Montecalvo. "With Proforma, Structure Tone will receive personal service from people who understand their brand and are personally invested in their success, as well as an agency that has access to unlimited marketing and creative resources to help them maximize their exposure and fully leverage their global presence."

Structure Tone's new eCommerce site will serve employees in 16 domestic locations and three international offices. The store will help Structure Tone control brand consistency, manage company spending and regulate inventory and warehousing of its products. The company selected InMotion Brand Strategies powered by Proforma because of its access to a network of unlimited marketing resources and Montecalvo's ability to provide exceptional service, ideas and solutions.

"With Proforma, I'm able to position myself as a full service marketing agency which gives me a competitive advantage in winning major accounts and extensive eCommerce projects," said Montecalvo. "Proforma's vast resources have made it possible for us to offer a technology solution that will serve more than 1,200 employees worldwide."

InMotion Brand Strategies powered by Proforma currently operates five major eCommerce sites, with Structure Tone's store being the largest yet. Montecalvo is developing the site with Proforma's eCommerce Support Team and is also working with Proforma's network of Preferred Supplier Partners to establish warehousing and on-demand services.

As a member of Proforma, Montecalvo also has access to a full suite of support, including award winning marketing campaigns, a newly enhanced technology platform, financial backing, free credit insurance, the buying clout that lowers costs 5% - 15% with a proven vendor network, and more.

For more information about Proforma, please visit www.Proforma.com.


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