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Baker Goodchild’s new Direct Mail Infographic proves that Direct Mail is very much Alive

Friday, August 28, 2015

Press release from the issuing company

Birmingham-based direct mail fulfilment and print management services provider, Baker Goodchild has produced a new infographics on its website, revealing statistics that everyone should know with regards to Direct Mail, proving that far from being dead, Direct Mail is well and truly alive, with the statistics endorsing this! 

The direct mail fulfilment company has revealed 17 days is the average time that people keep advertising mail; 37% of UK homes have a dedicated area to display mail; and 23% of all mail is shared with other members of the household.

The statistics also show that during 2014 UK businesses invested more than £1.5bn into direct mail, with some 14% of all advertising spend going on direct mail; 26% of addressed direct mail accounted for 26% of all revenue in the business mail sector during 2014. Additionally 61% of charities spend a higher proportion on direct mail, amounting to £239m out of a total of £394m.

The ROI statistics also show the value of direct mail, with £3.22 for every £1 spent on direct mail, whilst UK companies waste an incredible £18m each year mailing deceased people, which shows that if more investment was made in clean data, then a greater ROI could be achieved.

The direct mail campaign statistics also show that 92% of all campaigns are driven online by direct mail; 87% were influenced to make an online purchase; whilst 86% of all direct mail campaigns were connected with a business. Furthermore, 54% engaged with social media; 43% downloaded company related information and there was a 12% increase in project ROI when using direct mail. 

And as if that wasn’t enough, the statistics also revealed that 92% of all mail IS opened; 98% of recipients prefer their direct mail to be personalised; 60% of people felt that direct mail keeps brands in their minds; and 48% of people admitted to taking action from a direct mail.

A Royal Mail report also suggested that 83% of people surveyed preferred to receive direct mail than E-mail, with customers showing they take direct mail more seriously with 63% in favour of direct mail, against just 18% in favour of e-mail. 55% felt direct mail gives the best impression of a company against just 25% who were in favour of e-mail.

Baker Goodchild hopes that the new infographics Direct Mail statistics show that contrary to some perceived opinions, direct mail is well and truly alive and kicking, and preferred by many customers as opposed to electronic mail.

Commenting on the new Direct Mail statistics infographics, Baker Goodchild Managing Director, Lorraine Burnell, stated, “We (Baker Goodchild) hope that by showing through our new infographics that direct mail is alive and also is a much preferred form of engagement with customers, companies will realise the best form of engagement and communication with customers is by direct mail, the statistics prove it!”

Baker Goodchild currently provides print, fulfilment and postage services for a variety of national and international clients, mailing both across the UK and overseas. 

Being an independent specialist provider of bulk mail fulfilment and postal services, Baker Goodchild has invested in specialist bespoke mailing solutions and software, which enable them to be at the forefront of using new technologies within print for direct mail marketing campaigns.

Based in the heart of Birmingham, close to the city centre, Baker Goodchild is a privately-owned company with over 20 years extensive experience in providing print, mail and postage solutions, throughout the UK and Internationally.



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