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Neenah Introduces “Let Texture Define” the ROYAL SUNDANCE Papers Identity Promotion

Wednesday, August 26, 2015

Press release from the issuing company

“Let Texture Define” includes four identity systems designed to provide ideas for making first impressions count

ALPHARETTA, GA – It is said that you have roughly three to five seconds to capture a customer’s attention. The ROYAL SUNDANCE® Papers promotion titled “Let Texture Define” shows you how to make those seconds count by enticing customers with the right paper.

“Texture can influence our decisions as it creates an emotional connection. It’s important to communicate a brand’s personality, and create a memorable first impression, through every touch point, starting with a company’s identity system,” says Neenah Sr. Brand Manager, Kathy Kemps.

“Let Texture Define” uses all five of the ROYAL SUNDANCE collection’s finishes and a combination of colors to showcase identities for companies in four different verticals. Items in the portfolio include letterhead, envelopes, business cards, and promotional pieces such as a menu, invitation, oversized postcard, bookmark and gift card.

  • Centas Global Telecom combines the handmade feel of Laid with the crispness of Smooth to speak to the hands-on customer service this technology company delivers.
  • The Flying Loon restaurant identity uses the Fiber finish to align with the natural feel of the restaurant, but uses the Felt finish on the business card as a complementing contrast with high-touch appeal.
  • The Front Porch real estate company uses the tactile quality of Felt to elicit a “homey, feel-good” emotional connection with its brand.
  • The Viva Home Care identity system lets the refined sophistication of Linen make a brand statement, while adding a personal touch with envelopes made with the Fiber finish.


To see how ROYAL SUNDANCE Papers can help define your message or your brand’s personality, pick up a copy of “Let Texture Define” from your local merchant. 


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