Braunschweig, Germany-based Traffic Print Online Solutions GmbH, a multi-channel marketing service provider with more than 20 years of experience, is replacing its toner-based digital printing technology with HP Indigo, installing the 200^th HP Indigo 10000 Digital Press.  

A digital print house since it was founded in 1996, Traffic has been active in the digital production printing environment using a variety of equipment, including two toner-based digital presses. The company is now replacing its toner-based digital presses with the HP Indigo 10000 Digital Press to produce new larger-format, variable-data driven applications that were not possible with its previous technology. The B2-format HP Indigo 10000 Digital Press will help Traffic increase profitability with greater imposition efficiency and provide customers higher print quality.  

“Inspiring emotions through a tactile experience with print, coupled with fast and informative online communications, is the marketing mix of the future, which is why we have focused on producing successful multi-channel campaigns for our clients,” said Patrick Donner, managing director, Traffic Print Online Solutions GmbH. "Installing the HP Indigo 10000 Digital Press is a logical response to the growing demand for one-to-one communications. Its speed, superb print quality, spot colors and special inks, as well as the B2-format sheet size, speak for themselves.”  

Traffic has the unique distinction of installing the 200^th HP Indigo 10000 Digital Press.  In use by print service providers in 35 countries around the world, including 20 sites with multiple units, the press has experienced worldwide market acceptance. The HP Indigo 10000 delivers at least two and a half times the productivity of any digital sheetfed press in the market today. Printing 3,450 full-size sheets per hour or 4,600 sheets per hour using Enhanced Productivity Mode (EPM), the press is capable of producing more than two million color B2 sheets per month. Enabled by HP Indigo’s liquid ElectroInk technology, HP Indigo 10000 prints are of the highest quality, matching or even exceeding offset and toner-based printing technology.

With the HP Indigo 10000 Digital Press, Traffic will produce highly-personalized direct mail applications, marketing collateral, large-format brochures and corporate materials. Leveraging new efficiencies and capabilities with the press, Traffic plans to explore new high-value product offerings for its existing clients and capture new business.