Alexandria, VA – Idealliance – a global industry association of media creators and technology companies – has set the speaker lineup for its Tech & Trends Going Mobile Technology Briefing in New York City on September 10, 2015. CEO’s from AlpaUX, Ictect, and Woodwing are set to join business and technology leaders from Adobe, Fadel, Kreisky Media, MarkLogic, Next Issue Media, Time, Inc., The Magazine Channel, Zinio, and more to speak at Going Mobile, the Idealliance technology briefing hosted by Hearst Corporation.

This single-day event will focus on technologies and strategies that publishers can use to develop and deploy digital content products for mobile platforms. According to Dianne Kennedy, VP of Digital and Emerging Technologies for Idealliance, “As mobile content consumption continues to skyrocket, critical technologies and trends are emerging. At our briefing, industry strategists, technologists, and production specialists will shed light on the growing mobile content marketplace. Proven technology leaders will offer strategies and insights that agencies, brand owners, and publishers can use to effectively develop and deploy digital content products for mobile platforms.”

Going Mobile, will address;

• Trend Toward ­Magazine Articlization
• Enabling Subject-Based Article Distribution
• Article Based Authoring and Production
• The Right to Go Mobile
• Integrating Content Repositories to Enrich the Mobile Content Experience
• Successful Techniques for New Product Development

Confirmed speakers to date include Matt Turner, CTO, Media and Publishing at MarkLogic, Roel-Jan Mouw, CEO Woodwing Software, Joan Solà | EVP, Chief Global Markets |Zinio, Ivan Mironchuk, Senior Product Manager, Digital Publishing Adobe Systems, Adam Schwem, Director of Engineering The Magazine Channel, Thor Ernstsson, CEO Alpha UX, Pradeep Jain, President Ictect, Inc.. Gregg Guest, VP Product Management, Fadel, Dai Ichikawa, Digital Asset Systems Manager, Time, Inc. and Keith Barraclough, CTO, EVP Next Issue Media.

The Going Mobile Briefing is hosted by Hearst Corporation, produced by Idealliance and sponsored by MarkLogic, Woodwing Software, Fadel, and Technology for Publishing.

Cost of registration is $195 for Idealliance members, $255 for non-members, which includes entrance into the full-day event, breaks and networking luncheon. Register online or contact Idealliance at 703-837-1070. To sponsor or for more information, contact Dianne Kennedy at 630.941.8197 or [email protected].