Weymouth, MA - InfoTrends is pleased to announce that Kaspar Roos, Director of InfoTrends’ Production Workflow Software and Customer Engagement Technologies Services will be presenting at the Customer Communications Masterclass on September 18, 2015 in London, United Kingdom.

At the Customer Communications Masterclass participants will hear from leading exponents in information research, layout, design and delivery, all tailored to delivering value for their business.

Targeted at senior marketers, IT and Operations Directors in telecoms, utilities and financial services, this Masterclass provides a forum for learning, discussion and putting into place a strategy for the future.

Mr. Roos’ session will provide valuable insight into how the world of customer communications is changing and how businesses can obtain better business results by focusing on modernizing their customer communications using concepts such as omni-channel customer communications, data analytics, and customer journey modeling.

“I am looking forward to presenting at the Customer Communications Masterclass,” said Roos. “Our research shows that better customer engagement is the primary reason why enterprises are investing in customer communications technology today, whereas this used to be cost and risk reduction in the past. With the rise of new technology and changes in consumer behaviour, enterprises need to be on top of the changes in the communication landscape and establish clever engagement strategies that help them drive the business forward.”

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