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Action Packaging chooses Xeikon Cheetah technology for its speed, quality and reliability

Tuesday, August 04, 2015

Press release from the issuing company

Xeikon digital label presses support leading North-American label supplier in offering rapid response to client needs 

Eede, The Netherlands - Xeikon announces that US-based Action Packaging Systems, Inc. is the second North American and the fifth worldwide pilot site for Xeikon Cheetah technology. Xeikon's newest digital label press based on Cheetah technology -the Xeikon CX3- will complement Action Packaging's existing production platform which includes a Xeikon 3500 digital press as well as flexographic printing solutions. Action Packaging selected the Xeikon CX3 to support its mission of providing high quality products within exceptionally fast turnaround times to its customers. The outstanding speed of the press (98 ft/min or 30m/min) combined with Xeikon's reputation for reliability and quality, made Xeikon Cheetah the technology of choice for Action Packaging.

"Our customers know that we will do whatever it takes to ensure that their labels are delivered in a timely fashion, without any compromises on quality. Everything our business does supports this goal," explains Douglas E. Rice, President and CEO of Action Packaging. "That is why we chose Xeikon's next-generation digital label production technology. The speed, high-quality output and print-to-cut abilities of the Xeikon presses are the best in their class. Most importantly, the reliability of the Xeikon presses and the level of support provided by the Xeikon team ensure the maximum press uptime to make our business successful - it simply gives me peace of mind. Adding the Xeikon CX3 to our existing production was the next natural step for us."

Future-proofing the business with Xeikon Cheetah technology 

Action Packaging was established in 1979 with a mission to change the paradigm of label production: deliver labels in maximum 5 days or less. "I built my entire business around providing responsive service that does whatever it takes to meet the client's needs. Our clients depend on us to be there for them, especially in critical situations," explains Rice.

This creates a highly demanding business model, but it has its rewards. Last year, the company had double-digit revenue growth, and Rice expects an even higher growth rate this year. "Our customer base continues to grow. We can only make sure to continue meeting the ever more challenging deadlines and client demands when working with fast and reliable production machines that can follow the fast pace of our business. We simply need the best equipment to get the job done, and for us that is Xeikon," says Rice. "Xeikon's commitment to innovation is great. They are on top of innovation and are constantly researching for the 'next best thing'. Partnering with Xeikon is a key element in future-proofing our business and I look forward to seeing how Xeikon Cheetah technology will take our business even further."

"We know Xeikon from experience, and they are the best in terms of quality and uptime," Rice continues. "The new Xeikon CX3 is the fastest press in its class that can deliver the type of quality we need. In our opinion, only Xeikon's digital label production technology can support the type of fast turnaround we require. The quality is outstanding and speed faster than ever. In addition, the fact that Xeikon offers continuous web-fed presses is an important criteria as print-to-cut is a critical feature for the types of labels we produce."

Digital and Flexo - a perfect match

The Xeikon CX3 will complement the current flexo and digital production fleet at Action Packaging to support its growth with additional production capacity. It will also give the company greater flexibility to shift more short-run jobs from flexo to digital production, increasing cost-efficiency and productivity.

Action Packaging has found the right balance between flexo and digital printing technologies, enabling it to choose the right press for the right job. Speed is always a factor, but other variables like color and the size of the run determine which press is used for which jobs. Advances in the performance of both digital and flexo presses please Rice. He says, "Presses today are much faster than they were five years ago. That improvement in speed has enabled us to meet the demands of our customers and grow our business. The Xeikon Cheetah technology is part of that evolution, and we are excited to be an early adopter."


Action Packaging Systems, Inc. is a dynamic, growing company in the label printing industry. The company has created an industry presence by offering rapid response to requests for quotations, quality products and systems solutions to meet its customers' needs. The company is dedicated to be its clients' one source for labels, label application equipment, printers, ribbons and accessories. Founded in 1979, Action Packaging today partners with businesses worldwide to enhance the branding of their products with high quality labels and packages produced with unrivaled speed and quality. The company operates two print manufacturing plants in Connecticut and North Carolina. A combination of digital and flexographic presses, along with a dedicated team of employees, enables Action Packaging to deliver high-quality labels to customers in days, not weeks. For more information, visit www.actionpkg.com.


Based on Xeikon Cheetah technology, the Xeikon CX3 digital label press has a top speed of 30 m/min (98 ft/min), 56% faster than any other model in the current Xeikon press portfolio. The 1200 x 3600 dpi digital press is dedicated solely to the production of self-adhesive/pressure sensitive labels. It offers all the renowned benefits that make the Xeikon 3000 Series unique, including the use of dry toners that meet FDA regulations for food contact and the ability to print opaque white toner in one pass. It also enables printing on a variety of heat-sensitive substrates due to incorporation of Xeikon's ICE toner technology which requires a much lower fusing temperature than typical toner-based presses. Xeikon presses are based on dry toner electro-photography. This enables the use of conventional substrates that do not have to be pre-treated. Extremely high toner light-fastness and truly eco-friendly printing (no VOCs) are some of the other industry leading features of the Xeikon presses for digital label and package printing. The presses offer easy integration of third-party workflow software and converting/finishing solutions and incorporate professional color management capabilities. In addition to the standard CMYK + White, the fifth station on the Xeikon CX3 can be used to print gamut expansion colors or security toner. Media weights range from 40 gsm to 350 gsm. For more information, visit www.xeikon.com/en/cheetah.


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Label & Packaging Editor

Jennifer Matt

Patrick Henry, Section Editor
Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.


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