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Esko and Serilon announce new distribution agreement in Brazil

Monday, August 03, 2015

Press release from the issuing company

São Paulo, Brazil – Esko and Serilon have announced a partnership where Serilon, the largest distributor of visual communication products in Brazil, will sell Esko's complete line of Esko finishing tables and i-cut Suite wide format workflow to sign & display companies throughout Brazil. "Serilon is the largest sign and display supplier in Brazil, covering basically all of the country," explains Ernande Ramos, Esko Vice President, Latin America. "They do an exceptional job focusing on high-end solutions to the sign & display market. This is important for Esko, because it allows us to leverage our coverage and better assist customers who need digital finishing, POP design and large format workflow solutions. More important, this partnership will be very helpful for Esko and Serilon customers, because they will be able to receive complete, professional solutions to help them boost production and quality."

Founded in 1986 as a small shop in Londrina, north of Paraná, Serilon is the largest visual communication products distributor in Brazil. With 32 business units located throughout Brazil's main capitals and cities, supported by administrative and distribution centers, the company has full coverage of the entire country. The distributor of visual communication products sells large format digital printers and other equipment, ink for banners and billboards, substrates such as canvas, vinyl adhesive, magnetic blanket, and products for screen printing. The company currently has 700 employees to service its wide range of customers. 

"This is a great addition to our product portfolio. Our customers are increasingly demanding, so we must always be aware of the best technologies in the market. Kongsberg is the most reliable family of cutting tables in the industry, and Esko focuses on the same principles as Serilon: high added value of products, high-performance technology and unparalleled quality results. Kongsberg cutting machines are highly customizable with tools and heads to perfectly meet the visual communication markets, signage, displays and exhibitors, production samples of packaging and several other applications. We intend to impress our customers with the precision, speed and high quality that Esko offers," says Flávio Mazaro, corporate director of Serilon Group. 

The official launch of this partnership occurs during Serigrafia SIGN in São Paulo, July 21-24. Across the aisle from Esko's booth (H13), on Stand H23 Serilon will be exhibiting the Kongsberg V for Signage and Display Production, a cutting table that delivers durability, precision and ease of use at an attractive price—along with the i-cut Suite workflow for wide format applications. Serigrafia SIGN will have a specialized team available for all clients who are interested in what is the most complete and current line in this product category.


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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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