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Diadeis Acquires Brazilian Agency Kong Rex

Friday, July 31, 2015

Press release from the issuing company

Acquisition of design studio expands and strengthens Diadeis’s capabilities in Latin America.

Diadeis, a top global brand implementation agency, announces the acquisition of Kong Rex, a prominent design and artwork studio located in São Paulo, Brazil. This acquisition follows Diadeis’s successful acquisition of other leading firms around the world, including GSG, a creative production agency headquartered in New York, and Alia, a premedia company in India. This expansion makes Diadeis one of the leading global provider of pre-media services in the world.

Diadeis provides design, mechanicals, pre-press and comps expertise for packaging, POS or multi-channel publishing. The agency works closely with major multinational companies, such as Nestlé, Unilever or L’Oréal. 

With this new presence in Sao Paulo, Diadeis further expands its geographical coverage, providing services to blue-chip brand owners around the globe.  Jean-Charles Morisseau, President Diadeis comments: “Establishing an office in Brazil gives us several key benefits. First, it gives us a better way to service global companies that are increasingly investing in this region. Our Sao Paulo office also serves as a gateway to the growing Latin America market.”  

Kong Rex main activities include branding, package design and mechanicals, as well as POS and editorial creation. The studio works for first class clients such as Danone, Kraft Foods, Marilan, AVON, Bunge and Ferrero.

Thibault Jaime, Diadeis Managing director for Latin America notes: “Kong Rex brings several key strengths to the Diadeis’s global expansion. Their local expertise, extensive knowledge about Brazilian consumer habits and visual vocabulary, and a deep understanding of international markets and multinational corporate cultures make them the perfect partner for Diadeis in this country.”

Marco Aurelio Kato, Kong Rex’s Founder concludes: ”There is definitively a place in our country for a key player like Diadeis. The market needs a resource that offers marketing process optimization along with design and premedia services. With Diadeis’s expertise in pre-press and its skills in technology, we will be able to propose a comprehensive offer to all our clients, for all the Latin America market. We look forward to being part of the Diadeis adventure.”


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