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GLS / NEXT Precision Marketing Recognized in Appleton Coated U360 Design Competition

Thursday, July 23, 2015

Press release from the issuing company

Minneapolis, MN - GLS / NEXT Precision Marketing has received top honors in the 2015 U360 Design Competition. Founded by the Appleton Coated Design Council, the U360 Design Competition recognizes top, quality examples that demonstrate the impact of well-executed print. The winners are showcased in an online gallery and in “One,” the printed showbook.

The “Indian Motorcycle 2015 Rider Catalog,” designed by Colle + McVoy and printed by GLS / NEXT, received regional excellence in the competition. The catalog’s paper grade is U2:XG Ivory Matte, 80-pound cover and 100-pound text. 

"We chose U2 Ivory Matte for a variety of reasons, but primarily the look and feel was the perfect nod to the Americana theme and the historical and vintage nature of the design. The ivory created a slightly aged look, which is exactly what we were after. The beauty of this sheet is that it has a bit of a tactile feel, more like an uncoated sheet, but the matte surface quality is such that it prints more like a coated sheet, allowing the product and beauty shots to reproduce well and allowing us to match the color of the bike metal, paint colors, leather and apparel nicely,” said Ralph Tuff, account executive, GLS / NEXT.

The U360 Design Competition celebrates design, content and printing excellence, and all that paper makes possible. All entries must be printed all, or in part, on Utopia and/or Curious Collection. 

“The creative minds behind the U360 winning entries are those who dared to up the ante, to feud with the familiar and to outwit the ordinary. They boldly stand apart from the rest. They deserve to be celebrated as extraordinary examples of all that vision, design and paper make possible, sparking inspiration and aspiration through printed communication,” says Ferkó X. Goldinger, Appleton Coated’s marketing manager.


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