locr brings the power of GEOservices and personalized maps to the &Then Conference

Tuesday, July 21, 2015

Press release from the issuing company

Braunschweig, Germany – locr GmbH, (www.locr.com) the leading provider of location-based marketing services, will be exhibiting at the &Then DMA Event, taking place 4-6 October at the Convention Center in Boston, Massachusetts, USA. From stand 949 in the Experience Zone, locr will demonstrate how their location-based services like GEOservices and personalized maps enable marketers to create more successful marketing campaigns.

&Then is the annual event of the Direct Marketing Association. Building on the success of their previous DMA conferences, this event brings together marketing thought leaders and attendees for a dynamic discussion on the state of marketing today and offers ideas for the future.

Randy Hardy, who oversees business development for locr in the US, says, “Marketers today are faced with an increasingly complex challenge: how to improve their response rates without increasing costs. locr helps them solve both parts of that challenge, giving them the resources they need to target their mailing lists with rooftop precision. Once the list is refined, marketers can take advantage of locr’s personalized maps to help them connect with their targets. Used together or separately, locr has the solution to make marketing campaigns successful.”

locr will be showcasing the following solutions during the &Then conference:

locr GEOservices enable marketers to use location as a way to target exactly the prospects they want to reach. Better than a zip code, GEOservices let marketers segment their mailing lists based on location or distance from a business or event. GEOservices can also ensure that the addresses in a mailing list are real and valid addresses.

personalized maps give marketers an easy way to add compelling, personalized images to their campaigns. These maps detail the route a customer would take to get from their home to the location of a business or event, letting the prospect clearly see how easy it is to do business with you.

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