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InnerWorkings to Provide AstraZeneca Exclusive Marketing Execution

Thursday, July 16, 2015

Press release from the issuing company

InnerWorkings to direct print marketing operations in North America

CHICAGO - InnerWorkings, Inc., the leading marketing execution firm, has become the exclusive North American marketing execution partner of AstraZeneca, one of the world's largest biopharmaceutical companies that operates in more than 100 countries. Under the seven-year agreement, InnerWorkings will manage AstraZeneca's marketing print operations across North America, which will improve AstraZeneca's transparency and reporting as well as strengthen its brand impact.

Strategically placed across the U.S., InnerWorkings' three onsite teams based in Delaware, Maryland, and Pennsylvania will help AstraZeneca sharpen its financial visibility, unify its brands, and enhance its marketing effectiveness. By tapping InnerWorkings' $1 billion-dollar buying power, AstraZeneca will gain vital insights, promote sustainability, and refine its marketing spend.

"Our new partnership will streamline our marketing and sales collateral and provide an unprecedented level of detail and control," said Ed McAndrews, Head of Procurement, North America at AstraZeneca. "With InnerWorkings at our side, we can maximize our marketing resources while retaining brand consistency."

In addition to AstraZeneca, InnerWorkings also serves top-tier global pharmaceutical clients such as Pfizer, Sanofi, and Novartis, all of whom benefit from InnerWorkings' leverage, global reach, and ability to navigate the most sophisticated marketing supply chains across the globe.

 

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