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AARP’s Life Reimagined Selects TruEdit for Digital Workflow Needs

Tuesday, July 14, 2015

Press release from the issuing company

TruEdit to power the workflow of the high-profile nonprofit

Jenkintown, PA - Managing Editor Inc (MEI) announced today that the American Association of Retired Persons (AARP) has chosen TruEdit as its content workflow solution for its inspiration and motivation program, Life Reimagined.

Life Reimagined is described in a March 2015 Washington Post article as, “a multi-faceted approach for aging adults who want to find new purposes and challenges. The program taps a trend in recent years that has brought significant changes in longevity, health care and careers arcs.”

The Life Reimagined project provides steady digital content for those seeking guidance and helpful programs to find the necessary balance in their lives. The Life Reimagined initiative has gained significant momentum on social media in a short period of time, with 94,000 “likes” on Facebook and over 14,000 followers on Twitter. 

With such a growing following, Life Reimagined produces daily digital content for its readers. TruEdit provides a central, shared location for AARP’s creative team to manage and distribute content across several different media platforms. As AARP continues to grow their Life Reimagined program, TruEdit provides a consistent presence through the project management process. 

“TruEdit is a great fit for the content creation demands of AARP,” commented Craig Roth, senior vice president of sales at MEI. “This demonstrates TruEdit’s ability to meet the workflow needs of a wide range of companies and organizations.”


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