Cambridge – Xaar targets growth in manufacturing applications with the appointment of Keith Smith to the new role of Director of Advanced Manufacturing.

Keith, who is based in the US and reports directly to Xaar CEO Doug Edwards, is responsible for identifying and developing strategic advanced manufacturing opportunities and partnerships outside Xaar’s established markets.  He joins Xaar from Chinese touch sensor manufacturer Token ITO, and has 16 years’ experience in direct and channel sales management and selling B2B solutions to Fortune 500 companies.  His appointment marks a return to Xaar, having been Sales Manager for North and South America from 2002-05.

“I’m excited and delighted to be returning to Xaar in this new position which recognises the huge opportunities for our technology in advanced manufacturing applications,” says Keith. “In particular, there are exciting possibilities in the touch sensor display sector as consumer electronics manufacturers look to reduce costs as well as increase touch-screen functionality.  Interest in inkjet is also high in semiconductors, production 3D printing, and robotic coating applications within automotive and aerospace manufacturing.”

“We are fortunate to have recruited Keith into this important new role in Xaar,” says Doug Edwards.  “He brings the ideal combination of in-depth knowledge of key growth markets for Xaar technology and global sales experience in B2B technology in China, Taiwan, Singapore, Japan and North and South America.  As an ex-Xaar employee, it’s also good to welcome him back!”