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April Magazine Ad Revenue up 6.5%, Pages Dip

Wednesday, May 12, 2004

Press release from the issuing company

New York, NY (May 6, 2004) Total magazine advertising reported rate card revenue for the month of April 2004 increased 6.8%, compared to April of last year, closing at $ 1,724,173,534, according to Publishers Information Bureau (PIB). Ad pages totaled 19,385.1, closing at –0.5% over April 2003. Year-to-date, rate card revenue closed at $5,794,812,762, an increase of 6.5%, with ad pages showing a 1.7% decline at 67,749.64 versus last year. “The Financial, Insurance & Real Estate category showed gains for the second consecutive month, supported by banking, insurance and credit card advertisers,” remarked Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “The Food & Food Products category also saw a significant boost in activity, driven in part by advertising aimed at the health- and diet-conscious consumers.” April 2004 vs 2003 (Click here for Magazine totals.) Half of the 12 major advertising categories recorded both page and dollar increases in April. Food & Food Products and Financial, Insurance & Real Estate were the top gainers, with pages up 19.9% and 19% respectively. Automotive Technology and Direct Response recorded a slight uptick in pages as well. (Twelve categories are the most significant contributors to PIB revenue, comprising approximately 85% of total advertising spending.) Jan - April 2004 vs 2003 (Click here for Magazine totals.) Year-to-date, five of the 12 major advertising categories saw an increase in both pages and revenues over April 2003. The strongest performers have been Financial, Insurance & Real Estate; Food & Food Products; and Toiletries & Cosmetics.




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