Free WhatTheyThink webinar, sponsored by EFI, discusses what marketing executives expect from service providers 

WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar, Cross Media Marketing - Delight your customers and grow your business. The session will be moderated by WhatTheyThink Senior Editor Cary Sherburne and feature three panelists with extensive knowledge in selling and executing cross-media campaigns. The session is scheduled for Wednesday, September 10th, from 11:00 AM to 12:00 Noon EST (-5 GMT). Please note that this is a different start time than usual for WhatTheyThink webinars.

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“Many printing firms have added cross-media services in one form or another,” said Sherburne. “But are we really giving our marketer customers what they are looking for?  

Our panelists include a member of the Direct Marketing Association’s Mobile and Connected Council and leading cross media solution provider, and a leading digital printer that has been able to successfully transition its business to a new model that focuses on cross-media but also leverages the power of print, and they will share their thoughts and experiences with us.  Join us as we take a deep dive into this important topic.” 

Sherburne will be joined by:

Alex Granat, DMA Mobile and Connected Marketing Council and Commercial Director at Transeo Media. Now Commercial Director at Transeomedia, Alex has spent the past 15 years at the forefront of launching innovative technology to the print and marketing industry and has been a member of 3 successful and subsequently acquired technology startups.  Transeo Media are an expert technology integrator that provide personalised marketing automation and gifting solutions that empower brands with a measurable, connected and coherent multi-channel customer engagement strategy.

• Phil Copperwheat, Technology Director.  Blackdog Digital is a leading specialist in digital printing and the use of variable data. Established in 2004, based just outside London, the company provides a variety of solutions for customers ranging from leading design agencies, automotive organisations, through to wallpaper designers, blue chip organisations, as well as specialist businesses. Its highly talented team uses the latest in digital print, data processing and image personalisation technologies.  

• Steve Winn Managing Director, Blackdog Digital. Steve's journey in the wonderful world of print began aged 16. Completing a four year apprenticeship he has worked with some amazing people over the years. Watching and learning from some of the best Steve is now two years into running his own business. Giving creative people a creative print solution is a key factor is Steve's vision. Utilising his vast experience, Blackdog is quickly becoming a major player in the digital market place.

“We are especially pleased to have these forward-thinking UK businesses participating in this webinar,” said Eric Vessels, President of WhatTheyThink. ”We are looking forward to hearing more about what’s happening with cross-media ‘across the pond,’ and we are sure our global audience will gain tremendous value from their insight and experiences. We appreciate the generosity of EFI in sponsoring this important industry event, making it available to our viewers at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser (Flash-enabled) with audio streamed via computer.  Register