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RSI Publishes Virtual Marketing White Paper

Thursday, January 15, 2009

Press release from the issuing company

St. Petersburg, FL (January 14, 2009) -- Responsive Solutions, creators of CUSTOMER+, a leading web to print and online marketing automation system, announces the availability of a thought-leadership white paper that defines a new category of web-based application services, the virtual Marketing Resource Center (vMRC).
The New World of Marketing Services: The Role of the virtual Marketing Resource Center in Improving Marketing Efficiency, by Cary Sherburne is available for downloading at no charge by visiting www.ResponsiveSolutions.com.
"As our Software-as-a-Service (SaaS) has evolved we've identified a unique and increasingly relevant market need" says Frank Miller, President of Responsive Solutions. "Marketers must improve return on investment for their programs and make more efficient use of budgets, and a virtual Marketing Resource Center supports those objectives. This white paper defines the marketing services enabled by a virtual Marketing Resource Center that help marketers reach vital business goals."
According to the CMO Council's Marketing Outlook 2008, the top of marketers' investment lists are events and trade shows, direct marketing, sales support and online marketing. All of these initiatives share the need to make marketing materials and resources available to a distributed network of authorized users while protecting brand and messaging integrity. A virtual Marketing Resource Center meets this requirement by providing a cost-effective, branded portal that can manage the global production and fulfillment of a wide range of marketing materials from a central location while giving those closest to the customer as much control over content as possible.
"Marketing programs often involve multiple suppliers and multiple locations, and a range of print-on-demand, pre-printed and non-printed items," Miller pointed out. "This presents logistical challenges for busy sales and marketing professionals who are trying to execute customer and prospect communications programs. This new application services category has the ability to revolutionize the way marketers support sales reps, agents, franchisees, partners and other stakeholders as they strive to protect the corporate brand image while offering speed and flexibility to those stakeholders."
With a virtual Marketing Resource Center, marketers can make materials available regardless of where they are physically located and produced. Templates offer the opportunity to customize printed or electronic materials within constraints established by a centralized marketing organization, and users can even order logo'd promotional items and other non-printed materials from within a single application. This saves time for end users, allows marketing to control the brand and messaging, and streamlines the financial process for all parties.




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