Getting bigger and stronger

Shenzhen Tiany s-Tang is looking to ride the wave of China's booming packaging industry to achieve greater success and get a larger share of the market.

By installing a ROLAND 700 five-color sheetfed offset, the Chinese printer is all set to become a leading light in the Guangdong packaging printing industry. Its all down to merit, the company has consistently turned out products of the highest quality their customers can truly appreciate.

Shenzhen Tiany S-Tang Printing Co., Limited was established in 2005 specializing in high-end gift boxes, delicate albums, handbags, brochures and cartons.

Mr. Wang Maoqi, the company’s General Manager had foreseen a rapidly growing Chinese packaging printing industry, even before s-Tang was formed. There was a gap in the market for top-quality, reasonably priced packaging products, and he was determined to step in and fill that gap.

"Plenty of things are indispensable to everyday life, such as household products, food and medicines. All of these need packaging. We are there to help,'' Mr. Wang said.

"The continuous growth of the packaging printing industry provides us with excellent opportunities for our development. However, this also intensifies the competition in the market. Therefore, we are going to take advantage of the opportunity and become bigger and stronger. Only by this, can we stay ahead in the challenging packaging printing industry."

The key to s-Tang's plan is significantly boosting its productivity while at the same time keeping production costs at a low level. However, quality is never to be compromised, especially since customers have strict quality requirements.

“We chose the ROLAND 700 as our weapon,” said Mr. Wang, “since ROLAND is well recognized as the quality benchmark in the industry.” Premium print quality for solid image and excellent registration provide s-Tang unique competitiveness in its quest for expansion. Thanks to the ROLAND 700’s flexible features, a wide range of upgradeable functions further enhance s-Tang’s capabilities of tackling dynamic changing market, for example color control system and UV equipment etc.

With the acquisition of ROLAND it won't take long for s-Tang to achieve its goal of becoming bigger and stronger.