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Mars, Tesco, and Diageo Just Several of the Speakers at Smithers Pira’s Digital Print for Packaging 2015 Event

Friday, May 08, 2015

Press release from the issuing company

Smithers Pira is pleased to confirm the programme for another must attend Digital Print for Packaging conference, this time taking place at the Grand Hyatt Tampa Bay, Florida from June 1-2, 2015.

Whether you’re a product marketer, packaging developer or brand manager, you will have heard about digital print, but how much do you really know and how do you go about harnessing this new technology? The ‘digital print revolution’ is well underway and now that we have seen a number of successful execution through campaigns such as ‘Share a Coke’ and more recently with IRN-BRU’s 2015 “Bru’s Your Clan” campaign, it is time to re-evaluate the role of packaging and the major potential contributions to brand equity. This is a prospect that is both exciting and daunting for the packaging industry.

Despite common misconceptions, digital printing is becoming increasingly cost-effective and offers the same standard of quality as more traditional printing methods. Companies of all shapes and sizes are beginning to recognise its potential, and those who don’t get on board are likely to get left behind. This realisation has resulted in many more brands coming forward to talk about their current limitations and challenges and be met with help and advice from the rest of the industry.

Digital Print for Packaging 2015 has been tailored by an expert advisory board including representatives from Coca-Cola, RockTenn, Karstedt and Partners, Xeikon and Smithers Pira, with the aim to guide market leaders through the new technologies available, address brand owners’ concerns and add ease to the implementation of digitally printed packaging within their campaigns. 

Experts from across the packaging supply chain in the US and beyond, including Thinfolio, Labels in Motion, Tesco, Mars Confectionary, Kodak, Diageo, CGS and HP will deliver perspectives on the potential of digital print in packaging. We’ll hear real time case studies on successful and profitable implementation, but also on company-wide concerns and limitations halting progress for some key industry brands- all with the aim to showcase where we’re at now and how we un-wrap a wealth of opportunities available to us now and in the future with digital.

This information will be provided through high-level strategic talks, providing insights from brand owners and technology custodians at senior level, interactive discussions and case studies from those who have already taken action and also those who are at the beginning of the journey, looking to open up a world of creativity in packaging design and digital marketing strategy.

Whether you’re considering digital print for your business or would like to know a little more about this increasingly popular printing method, this event will provide you with answers to all of your questions.

For more information on Digital Print for Packaging or to book your place visit http://www.printfutures.com/


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