CARROLLTON, Texas - In honor of National Small Business Week, May 4-8, FASTSIGNS® is sharing a successful visual communications makeover for a small business. Family-owned since 1965, Holiday Wine Cellar evolved their business by selling at their retail location and online, but their branding remained unchanged.

FASTSIGNS transformed the previous Old English-style logo into a modern representation of the company in time for Holiday Wine Cellar’s 50th anniversary celebration. The new logo utilizes some of the original logo’s graphic elements to honor the company’s history, but more effectively visually communicates their expanded offering of fine wines, craft beer and spirits.

“It is important for companies of all sizes and in all industries to present a consistent brand message, regardless of the marketing medium,” explained Drue Townsend, Senior VP of Marketing for FASTSIGNS International, Inc. “Holiday Wine Cellar operates from a retail location, but also sells online and participates in many offsite events. They needed scalable visual graphics that ensured customers and prospects have the same brand experience at every touch point.”

In addition to the new logo design, FASTSIGNS provided Holiday Wine Cellar with a branding style guide to help maintain branding consistency across their décor, advertising materials, signs and visual graphics, online and any place else the logo is used. As part of the rebranding, FASTSIGNS also provided updated interior lit signs, banners, logoed floor mats, window graphics, exterior monument signs, post and panels signage and vehicle graphics. To display the Holiday Wine Cellar brand at industry events, FASTSIGNS created printed marketing materials and promotional products to help the company reinforce their brand message.