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Innovating with a Homegrown Label Print MIS – A Short Film by Label Traxx

Wednesday, April 29, 2015

Press release from the issuing company

Label Traxx launches a short film to educate and entertain the label print industry on the importance of being able to manage and share data across your organization and with customers.  

Milwaukee, WI – Label Traxx announces the world premiere of its first short film titled: “Innovating with a Homegrown Label Print MIS”. This approximately three minute film documents the creative – and somewhat astonishing level employees will go to in managing the label converter manufacturing process with unconnected tools including but not limited to post-it notes and Excel spreadsheets.

As the entire print industry now competes in a more connected and data-driven world, the print production process has to become less reliant on instincts and more reliant on data. Your business deserves a trusted system of record that everyone – from your pressman to your sales people – relies on to make better business decisions.

In this short film, Innovating with a Homegrown Label Print MIS, we document how homegrown systems can grow into complicated, manual, and labor intensive processes that only survive due to the brute force of the people you have working for you.

“We wanted to tell a story that both educated and entertained, as most label converters on homegrown or legacy/unsupported systems know they have a data management challenge. Our film slightly exaggerates the lengths people might invent in order to manage a dynamic label printing plant using the manual tools at hand.” explains Label Traxx president Ken Meinhardt.

As label converters know, the label carries their customer’s most precious cargo – their brand. Customers are taking advantage of a greater set of tools to manage their end-to-end supply chain and everywhere their brand travels. Label printers who want to compete in this ever-connected ecosystem will need to invest in a platform that enables them to control and manage their data internally and share that data to their customer’s supply chain when requested.


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Label & Packaging Editor

Jennifer Matt

Patrick Henry, Section Editor
Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.


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