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Specialty Print Communications at Loyalty Expo

Tuesday, April 28, 2015

Press release from the issuing company

Niles, Ill. - Specialty Print Communications (SPC), a national, single-source solution provider of personalized direct mail and loyalty solutions, will give Loyalty Expo attendees a chance to win prizes including a Fitbit personal fitness tracking device, an iPad Mini, and Amazon gift cards at their booth (#502), April 27-29 at the Loews Royal Pacific at Universal Orlando.

Each Loyalty Expo attendee will find an SPC promotional insert card in their registration bag. Affixed to the back of every insert is a promo card. By bringing their card to the SPC Booth and having it swiped, show attendees will have a chance to win prizes. 

“The Loyalty Expo brings together Loyalty Marketers and Solutions Providers willing to share new approaches, case histories, and tactics that are changing the way companies are engaging and communicating with their customers,” said Gil Bathgate, VP of Loyalty, who, together with Bill Mattran, EVP of Business Development, will be on site at the show. “It’s a great forum for us to participate and share advances in print, personalization and Loyalty card issuance technology that SPC has innovated to support our client’s CRM driven communication initiatives and programs.”

Since launching its Loyalty platform in 2009, SPC has enabled clients to optimize programs that drive engagement with marketer’s brands and increase the lifetime value of their customers.

Clients currently utilizing SPC’s Loyalty platform include many high profile hospitality and retail marketers who appeal to their customer base with programs including loyalty card issuance and membership ful?llment; new customer welcoming; life-stage and activity trigger marketing; product cross-or up-sell campaigns; ongoing reward marketing; membership program upgrades; reactivation campaigns; and new customer acquisition through predictive modeling.



By Sergio Freddson on May 13, 2015

I think that these types of expos are important—even in an industry as old as print communication. There is always room for improvement and there are always new tactics that can benefit the industry. It's not always easy to put these new solutions into play in an industry as old as print, but it's still valuable to look into the options and to implement what we can. Thanks for sharing your views with us. http://www.precisionpress.com


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