Dr. Joe Recommends: A New Brand of Marketing

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Dr. Joe Recommends: A New Brand of Marketing

Friday, April 24, 2015

By Dr. Joe Webb

The changes in marketing in recent years have been fast and furious, and understanding the new intersection of technology, media, and marketing is essential to thrive in the printing business. I'm always on the lookout resources that can explain what's happened in plain language, and one of the best free resources is by Scott Brinker. His website is chiefmartec.com. The site's name is based on a new function in the discipline of marketing, Chief Marketing Technologist. His 40 page report, A New Brand of Marketing, was released in 2014, is highly recommended, and a free download (PDF).

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.