Popular UK print sales course will be available to US printing companies beginning June, 2015 

Corsham, UK - Profitable Print Relationships (PPR), a UK based provider of sales and marketing training for the printing industry, announces an expansion of their training services to the US market, beginning in June 2015. For five years, PPR has provided a selection of masterclasses that have helped European printing companies adapt their sales practices to meet the needs of customers in a rapidly changing market environment. The training is unique and given from the perspective of an ex-print buyer. PPR has licensed a Georgia-based company, DP Marketing Services, to begin the rollout of the program in the United States. 

Matthew Parker, Managing Director of Profitable Print Relationships, believes that the training system will translate well to the US. “Printers in the US and the UK are similar shifts in buyer behavior. “Over my 20-year career as a buyer, I experienced sales approaches from over 1,400 printing companies. The majority of these approaches made no attempt to approach matters from the buyer’s point of view. In fact many encouraged me to buy on price. The training from Profitable Print Relationships is designed to encourage printing companies to be in the buyer’s world. I’m delighted to have partnered with Richard to bring this training to the US. He has the experience and ability to ensure that printing companies in the US will benefit from these masterclasses in the same way that their European colleagues have.” 

DP Marketing Services will introduce the most popular masterclass for print salespeople, How to Stop Print Buyers From Choosing on Price, beginning with an open course scheduled for Charlotte, NC on June 11. Richard Dannenberg, owner of the print consulting company, will facilitate the US rollout, and PPR intends to add additional consultants beginning in 2016. 

“I’m excited at the opportunity to bring Matthew’s approach to the US,” states Dannenberg. “After 14 years as owner of a small market printing company, I have a first hand view of the difficulties that printers face. Print isn’t top of mind with buyers, and print salespeople need a different focus to demonstrate to customers how print can benefit their operations and improve their marketing efforts. The Profitable Print Relationships approach shows printing companies how to present ideas that are relevant and important, and helps them build profitable business.”