DÜSSELDORF, GERMANY, 05/07/04 -- Kodak Versamark, Inc., a wholly owned subsidiary of Eastman Kodak Company, today announced that Rotomail has purchased the new high-resolution KODAK VERSAMARK VX5000e Printing System introduced to an international audience at Drupa this week in Germany. The purchase of the VX5000e, which will be shipped directly from the show floor, makes Rotomail the first company to use the new, high-resolution digital color technology. It expands Rotomail's technical foundation that already includes six KODAK VERSAMARK digital printing presses. "We are pleased that Rotomail, industry leader in the high-volume personalised print market, has once again selected a printing solution from Kodak Versamark," said Karl Cerny, vice president and managing director of Kodak Versamark's European Operations. "This selection is a vote of confidence for our continuous inkjet technology and for our strategic objective of providing the industry a dynamic alternative to offset printing." Rotomail has a history of moving quickly and decisively to acquire leading edge technology. Its first KODAK VERSAMARK V-series system was acquired shortly after Drupa 2000. At that time, Rotomail was looking for a solution to increase output speed and throughput for both black-and-white and full-color documents while minimizing costs. When Mr. Giorgio Albertini and Mr. Giovanni Antonuzzo, founders of Rotomail, saw the impressive speed and color capabilities of the V-series printing system, they realized that they had found the right technology. "When it comes to business color technology, Kodak Versamark sets the standard," Mr. Albertini said. "That's because the KODAK VERSAMARK V-series printing systems offer an unbeatable combination of high speed and upgrade options, at a low cost of operation." Rotomail's timely investment in Versamark technology in 2000 enabled the company to tap into the market for producing customized invoices and statements that merge targeted marketing messages with statement and account information. The result has been a healthy stream of new business and enhanced ongoing client relationships with leading financial institutions, such as BankAmericard, CartaSi, Diners Club, Citibank, JP Morgan, Banca Lombarda and Unicredit Group. That growth has enabled Rotomail to invest in five additional V-series printing systems. The new VX5000e marks Rotomail's seventh installation of Kodak Versamark printing systems. According to Mr. Albertini, there was no doubt that the VX5000e was the right choice. "When we saw the VX5000e system, with its crisp image quality, it was an easy decision. The new VX5000e printing system will allow us to offer high quality, full-color printing at a very competitive price." The new system expands Kodak Versamark's proven process color inkjet technology delivering improved text rendition and imaging quality. It prints at 300 x 1200 dpi at web speeds up to 100m/min. With the new technology, smaller dots critical to image quality are reduced by one-third the current size. Text edge definition is enhanced by the higher resolution and more compact dots, providing greater legibility for delicate characters at smaller point sizes. Text set in 4-point type is crisp and clear. The system can also print process color text in two or even three colors. Kodak Versmark is exhibiting in Hall 5, Booth B24. In addition to its high-end, V-series systems, the company is also demonstrating new products from its popular D-series and is hosting a variety of software partners so attendees can see the scope of printing solutions available from the company.