CLEVELAND – Proforma is excited to announce industry veteran, Bill Petrie, has joined the company as its Director of Sales Development & Training. Petrie founded brandivate, where he advised small to medium-sized distributors on how to profitably grow their businesses. As Director of Sales Development & Training, Petrie will develop dynamic sales tools and training programs to help Proforma Owners build and move opportunities through their pipelines to secure major accounts.

“Bill Petrie is extremely effective in strategically coaching and guiding distributors through new opportunities, penetrating accounts and turning prospects into clients,” said Greg Muzzillo, Founder of Proforma. “I’m confident Proforma Owners will see their sales dramatically increase working with Bill and using his proven strategies and processes to gain an edge on their competition.”

Petrie has more than 15 years of experience in executive leadership positions at leading promotional products distributorships, including HALO and Summit Group. He has secured more than $400 million in sales throughout his career, working with companies such as Boeing, Proctor & Gamble, IBM, New York Life, Samsung and more. Petrie specializes in coaching sales teams, executing recruiting strategies, creating and delivering RFP responses, and successfully presenting promotional solutions to Fortune 500 clients. 

“I’m thoroughly impressed with the level of support Proforma offers its Owners and Sales Reps through top notch marketing programs, sales tools and experienced leadership,” said Petrie. “Proforma offers the most comprehensive business development programs in this industry. I’m looking forward to working directly with Proforma Owners and Sales Reps to leverage these resources to help them close more sales and earn more profits.”

Petrie has established himself as an authority in the print and promotional products industry as a featured speaker at several prominent events including the PPAI Expo, and as a current member of the board of directors for the Promotional Products Association of the Mid-South (PPAMS).

“We are committed to putting Proforma Owners and Sales Reps in the best position to succeed,” said Muzzillo. “Bill will be a valuable addition to our team and an incredible resource for the Proforma Family. His long history of success demonstrates his ability to get results and help others achieve their dreams in this industry.”

Proforma’s Business Development Team is focused on helping its Owners and Sales Reps achieve their next level of success. The organization recently presented 27 new Million Dollar Club Jackets to first time members, as well as new 5, 10 and 25 Million Dollar Club Members.More than 150 Owners are a part of Proforma’s Million Dollar Club, including 40 Multi-Million Dollar Club Members and 25 members in its 5, 10 and 25 Million Dollar Clubs collectively.