Free Resource Offers Marketers and IT Departments Advice on Creating Content that Converts in a Digital World

DENVER, CO – With more access to information than ever, today’s customers own the buying process. They dictate how and when to interact with product and service providers, often waiting late into the buying journey to contact a vendor directly. This trend has been well-documented in recent years but, thanks to increased reliance on a range of mobile devices, marketers and IT departments still struggle to create, manage and deliver multi-channel content that converts.

How can vendors compete in the evolving landscape of customer engagement? Download “Content Strategies for Winning in the Age of the Customer,” a free eBook that offers guidance on:

• Today’s content types and new requirements
• Understanding consumer buying behavior and content expectations
• How to connect with empowered customers to increase conversion
• The most important questions to consider when building a modern content strategy

“Content Strategies for Winning in the Age of the Customer” is published by Quark Software Inc. For more information about Quark’s approach to content, which starts with Smart Content, please visit: www.quark.com/SmartContent.