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InfoTrends’ New Study Provides Strategic Insights for Marketing Supply Chain Management

Tuesday, March 24, 2015

Press release from the issuing company

Weymouth, MA - InfoTrends is pleased to announce a new study entitled The Future of Global Marketing Supply Chain Management. Findings from this study will provide a better understanding of the current state of—and emerging trends within—the marketing supply chain for enterprises and the providers who serve it.

As a result of global expansion and more diverse channel distribution needs, enterprise marketers are struggling to manage and control their marketing materials. The outcome for many has become complex and inefficient marketing supply chains—the chain of suppliers involved in producing materials (print, promotional products, and point of sale) to market products and services.

“Marketers invest billions of dollars annually on materials to support sales and drive purchasing, but their processes for ordering and managing materials are broken, leading to over ordering, waste, and higher costs,” Matt Swain, a Director at InfoTrends, reports. 

Through extensive primary and secondary research efforts, InfoTrends will draw executive insight from marketers and sourcing leads across key industries, stakeholders, and geographies. This study will:

  • Review key marketing supply chain and technology players serving the market

  • Define the current state of the marketing supply chain

  • Assess needs of marketing supply chain leads (procurement, supply chain, marketing)

  • Identify emerging trends and corresponding opportunities

InfoTrends will conduct 500 quantitative interviews with large enterprises of 5,000+ employees across four key geographic markets (Australia, Brazil, China, U.K., and U.S.). In addition, 15 qualitative interviews will be conducted with key stakeholders in marketing, procurement, and supply chain. 

“Faster product cycles, intense market competition, and pressure to grow sales are reducing the shelf life of marketing materials and increasing the demand for continual updates. This study will provide firms offering marketing supply chain services with key insights to better serve customers,” Lisa Cross, an Associate Director at InfoTrends, explains. 

Subscribers of this study will receive:

  • An executive summary of key issues, research findings, and overall recommendations

  • A PowerPoint report for internal communication of the research results, including profiles of key market players

  • Extensive data books designed for additional analysis of key survey questions by specific demographics

For more information on this study, please visit our online brochure or contact Scott Phinney at 781 616 2123 or scott.phinney@infotrends.com.


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