Weymouth, MA - InfoTrends is pleased to have two analysts speaking at the Xploration 15 Customer Communications Conference. During the event, which takes place April 14-16, 2015 in Orlando, FL, attendees will hear presentations from Matt Swain, Director of Transactional Communications & Payments, as well Document Outsourcing, and David Stabel, Associate Director of Customer Engagement Technologies.
Mr. Swain will present a session titled Research Highlights from Annual Customer Communications Trends Survey. This session will cover key insights from annual InfoTrends surveys of businesses and consumers, including discussion on aggressive business expectations to drive paper out of the customer communications delivery process when actual customer adoption of “paperless” delivery lags these forecasts. For many customers, today’s paperless experience lacks the proper incentive to let go of the paper—and instead customers want more delivery options and better paper-based communications.
Mr. Stabel will present the Importance of CCM in a Connected World. Enterprises face challenges to capitalize on modern communications channels and changes in consumers’ media consumption. To address these challenges, some are turning to CCM solutions that will help them put the necessary infrastructure and processes in place. Through InfoTrends’ ongoing tracking of the CCM technology and customer experience markets, InfoTrends has found that CCM is taking on a central and strategic role within many enterprises.