Chesapeake, Va. - Yupo Corporation America continues to challenge marketers, printers and creatives to Do it on YUPO™ by unveiling this month a newly updated paper sample swatch book that showcases the myriad techniques possible using the world leader in synthetic paper.

On the outside, the square-spine, novel-sized swatch book is wrapped in striking images that showcase YUPO’s brilliant color reproduction.  On the inside, the easy-to-use tabbed chapters are spiral bound, which allows the sample book to lie flat for easier research and spec comparison. 

With a plethora of bold, exotic, eye-popping images, the swatch book features page after page of new uses and perennial favorite applications of YUPO^® Original, YUPO Accel^®, YUPOBlue^® for HP Indigo^®, YUPO Octopus^®, YUPOJelly^® and YUPOilluminate^®.  YUPO’s newest swatch book gives printers, production managers and designers a valuable tool for selecting the ideal synthetic paper for all types of print applications and for setting your creative appetite on fire!

The reference book showcases many different examples of innovative print techniques and applications possible using the unique synthetic paper: spot gloss varnish, textured coating, spot UV grit, glow-in-the-dark, scratch n’ sniff, reticulating varnish and more. You can take it in the dark or take it outside to whet your appetite.

As always, the new swatch book also features convenient at-a-glance comparison charts for easy identification and specifying appropriate YUPO papers.  The latest version also includes a back pocket which holds samples and more detailed spec sheets.  For more information on this new swatch book, contact Customer Service, 888-873-9876, or visit www.yupousa.com.   

Go here to see a short video about the new swatch book: https://www.youtube.com/watch?v=ScNvThf0xcM