Alpharetta, Georgia – Today, Neenah announces an expansion to its ASTROBRIGHTS® Papers collection which now includes 25 attention getting colors in a wider range of basis weights and digital sizes to meet the needs of marketers and digital printers alike. A new 135 lb. duplex cover, available in three color combinations, is also available; the perfect choice for that distinctive business card or presentation folder.

The enhanced offering is based on extensive market research and customer insights.  With the move to shorter print runs, variable printing and the need to have their product stand out, marketers have requested Neenah provide a wider range of weights and sizes to help them manage costs and drive opportunity through their direct mail, luxury packaging and communication campaigns. The ASTROBRIGHTS Papers collection now includes a wide range of weights to provide the most complete, single-source offering available.

50 lb. Text – When a lighter weight is required

60 lb. Text – A time-honored favorite

70 lb. Text – For USPS 1 oz. maximum for self mailers

65 lb. Cover – Another long-standing favorite; guaranteed 9pt. for USPS direct mailers

80 lb. Cover – Now available in all 25 colors

100 lb. Cover – Available in 8 popular colors

135 lb. Duplex Cover – A nice added touch, available in 3 color choices

ASTROBRIGHTS Papers, complete with matching envelopes in all 25 colors and in 33 styles, are perfect for direct mail because they grab attention, make a bold statement and deliver bottom line results. ASTROBRIGHTS Papers can also be used for flyers, menus, packaging applications, newsletters, corporate identity programs, announcements, brochures and marketing materials; just about anywhere attention is sought. The ASTROBRIGHTS Papers line is the first and remains the largest collection of brightly colored papers in the industry.

“ASTROBRIGHTS Papers offer excellent print performance at an exceptional value,” says Kathy Kemps, Sr. Brand Manager, Neenah. “The benefits of color to the bottom line are proven. For example, did you know color increases retention by 18% and readership by as much as 40%? Neenah ASTROBRIGHTS Papers are designed to capture attention and now feature an even broader offering to meet the needs of marketers,” she said.

A comprehensive 6x9 swatchbook, with samples of every color and weight, is now available. Valued at $10.99, the ASTROBRIGHTS Papers swatchbook is free to customers through their Neenah sales representative, authorized Neenah distributor, or by visiting neenahpaper.com. The swatchbook also includes updated postal guidelines including mail piece considerations and resources.

For more information on ASTROBRIGHTS Papers, including paper samples, postal guidelines, down loadable short-run die-lines and envelope availability, contact your local authorized Neenah distributor or visit neenahpaper.com/astrobrights.