Kodak Leading Market Transformation with Digital Inkjet Technology
Wednesday, February 25, 2015
Press release from the issuing company
Seamless integration, peerless productivity and compelling economics driving inkjet customer momentum
EYSINS, SWITZERLAND – Since starting the year with a new organizational structure realigned for growth, Kodak’s focus on inkjet technology has demonstrated successful participation in a strong breadth of applications and exciting customer wins.
Enterprise Inkjet Systems Division is now an end-to-end operating unit focused on the portfolio, product design, engineering, services, sales, purchasing and supply chain.
“This team has a single purpose – to provide a robust portfolio of solutions that provides seamless integration, peerless productivity and compelling economics for our customers who are setting themselves up for long-term success with high-quality digital inkjet solutions,” said Philip Cullimore, President of Enterprise Inkjet Systems Division.
Globally, each print service provider faces a different set of challenges in what can be a very disparate set of regional print markets. Kodak’s involvement in developing next-generation inkjet technology solutions has led to continued investment from customers looking either to adjust its capabilities in the face of changes in its market segment or to expand its operations.
“More than 50% of our new press engagements are implementing color into its applications and are excited about the possibilities for short-run variable print into various book, direct mail and newspaper applications,” states Cullimore.
“About 90% of our printed products are customized, so being able to match digitally-printed products to offset quality is a winning strategy for us,” said Federico Cozza, CEO, Leaderform. “Kodak technology has helped us reassure our customers of our quality results while also helping us pioneer the transition to an all-digital printing operation, as we’re the first PSP in Europe to do so.”
“As print service providers, we’re up against what is now a very common demand in the industry; customers wanting more titles and shorter runs,” said Gaby Duer, CEO, Cordoba Printing and Binding. “With digital inkjet technology from Kodak, not only are we able to get our product to market more quickly, we can offer new products and solutions to our customers and really become a true partner to them as they grow.”
“In the areas we serve, the color market is emerging and needs to be developed, meaning we have a tremendous opportunity to create demand for high quality color direct mail pieces by now leveraging Kodak technology,” said Xavier Moreau, Managing Director, d’Haussy.
“There’s a profound transformation occurring in the inkjet market right now and it’s important that Kodak does everything in its power to lead and support customers through this exciting and opportunistic period,” said Eric Owen, VP Marketing and Sales, Enterprise Inkjet Systems Division, Eastman Kodak Company. “Kodak’s re-focused initiative, along with the launch of innovative new technologies and products like the KODAK PROSPER 6000 Presses, has enabled customers to explore new offerings, which in turn is helping grow and sustain its business, setting them up for long-term success. It’s great to be part of that.”
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