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Baker Goodchild Anticipates Election Direct Mail Fever

Friday, February 06, 2015

Press release from the issuing company

Birmingham-based direct mail fulfilment and print management services provider, Baker Goodchild, has announced that is gearing up for an anticipated increase in the demand for its direct mail services, as the lead-up to this year’s General Election intensifies. 

Baker Goodchild has confirmed that it has already had one of the political parties approach the direct mail and fulfilment specialist with regards to using its promotional mailing services, and it expects that other parties will follow suit as they look to get their respective messages and campaign information out to the voting public.

As the date of the General Election becomes ever nearer, Baker Goodchild has revealed that the political parties are more inclined to market themselves more with both promotional and direct mail requirements, utilising the firm’s capabilities for specialisation, personalisation and distribution as and when required to spread their messages countrywide.

In terms of communicating with the voters, Baker Goodchild has also stated that it feels this is still the best method of direct marketing communication, with the use of new technology enabling the respective parties to be able to retarget and remarket their messages using both QR codes and Ad Words via direct mail.

Baker Goodchild currently provides print, fulfilment and postage services for a variety of national and international clients, mailing both across the UK and overseas.

Being an independent specialist provider of bulk mail fulfilment and postal services, Baker Goodchild has invested in specialist bespoke mailing solutions and software, which enable them to identify the most cost effective way of sending mail, enabling them to provide attractive discounted rates and cost-effective savings at a time when cost, and secure delivery, are paramount.

Based in the heart of Birmingham, close to the city centre, Baker Goodchild is a privately-owned company with over 20 years extensive experience in providing print, mail and postage solutions, throughout the UK and Internationally.


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