April 30, 2004, New Windsor, NY - GretagMacbeth today announced the appointment of Mark Geeves to vice president, worldwide OEM sales. In this position, Geeves will spearhead the global OEM business development initiative for the GretagMacbeth Color & Appearance and Digital Imaging business units. Geeves brings multinational business development and strategic channel management expertise in color control and digital imaging technologies. A 22-year industry veteran, he has held executive and sales/marketing positions at several companies in the industry including Bestcolor USA. Geeves succeeds Iris Mangelschots who was promoted to VP and General Manager Digital Imaging Business Unit earlier this year. Geeves will report to Ken Boyle, EVP Worldwide Sales.