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Avery Dennison Announces Winner of Chrome Sweet Chrome Promotion

Friday, November 21, 2014

Press release from the issuing company

Mentor, Ohio – Avery Dennison Graphics Solutions announced today that John Scott, of 360 Tint in San Antonio, Texas, won the Chrome Sweet Chrome grand prize full car makeover. The car makeover includes an Avery Dennison car wrap, of Scott’s choosing, with installation, Giovanna® wheels, DUB® audio package, and Croftgate® cleaning supplies. 360 Tint, which specializes in window tints, graphic wraps, and paint protection films, plans to customize its company car, a 2007 Chevy HHR LTD Panel SS Front.

“I am thrilled to win the Chrome Sweet Chrome promotion. It’s so exciting for our business,” said Scott. “The crew at 360 Tint has wanted to update our company’s car wrap so this is ideal. We can’t wait to work with the Avery Dennison team on the grand prize car makeover. It will definitely help us raise awareness about vehicle wraps.”

The Chrome Sweet Chrome promotion highlighted the versatility of vehicle wrap films and how they can be used to create full or partial car wraps. Car enthusiasts entered the promotion through text message and an online form before and during the 2014 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas, on November 4 – 7, 2014.Daily prizes were awarded, in addition to the grand prize vehicle makeover.

“Avery Dennison representations handed out nearly 5,000 Chrome Sweet Chrome stickers at The SEMA Show,” said Erin Harmon, North America segment manager, Graphics Solutions at Avery Dennison. “We were thrilled with the turn out and support from all the SEMA Show attendees. More than $1,000 worth of gift cards were given away randomly to participants throughout the show.”

Avery Dennison’s SEMA show partners included West Coast Customs® (Silver Lot), CroftgateUSA® (#13019), DUB Magazine® (DUB Live), Advantage Sign® (#12850), Eagle Enterprises® (#12761), Universal Products® (#12822), Oracle Lighting® (#11627), and Toyo Tire® (Toyo Treadpass).

Avery Dennison Conform Chrome Red was recently added to the Conform Chrome Accent Film line, joining Silver, Gold, Blue and Black. With this addition, the Avery Dennison® Supreme Wrapping Film line now includes 87 opaque cast films in gloss, matte and brushed metallic, matte, pearlescent, carbon fiber, conform chrome and satin finishes.

All Avery Dennison chrome-colored films feature a mirror-like finish that creates a high-end look for vehicle wraps. The films are extremely conformable, allowing for application on rounded vehicle features, like side-view mirrors, striping and door handles.1 Easy Apply RS™ technology allows installers to easily reposition and slide the film into place, reducing air bubbles and minimizing the installation time. In addition, due to its construction, no overlaminate is required before installation.


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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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