FASTSIGNS® Helps Companies Connect and Engage Through Visual Graphics
Monday, November 10, 2014
CARROLLTON, Texas - FASTSIGNS® provides visual communications solutions to help companies transform everyday environments such as lobbies and conference rooms into interesting spaces that make a great first impression.
Signs and visual graphics provide another consistent touch point for your brand, connecting brand messaging and décor.
“Many companies do a great job of branding in the public eye, but don’t extend their brand personality and message in their corporate office decor,” said Drue Townsend, Senior VP of Marketing. “For example, if your lobby has an older version of your logo on the wall behind your reception desk but your website features new branding and nothing matches, you are missing an opportunity to impress and engage visitors."
Having inspiring décor and an effective wayfinding system that is consistent with your brand image helps create a positive visitor experience as they visit, navigate and meet in and around your facility.
Here are a few ideas for using visual graphics to connect and engage people:
- Start with your building’s lobby, often the first visual impression a visitor will see. In addition to the standard identification signage or dimensional logo on the wall, add a wall mural of company images and digital display that welcomes guests by name, shows your products or services and features your brand story.
- Move into the conference rooms and create a collaborative atmosphere by adding a magnetic receptive whiteboard and wrapping the conference table in vinyl graphics to show off your branding and get ideas flowing.
FASTSIGNS helps companies extend their brand identity and create visual impact in their space by using signs and visual graphics.