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Quad to Spotlight Proven Marketing Strategies at 2014 Direct Marketing Association Annual Conference

Monday, October 27, 2014

Press release from the issuing company

"Take 10" Series Presents Expert Insights on How Marketers Can Connect More, Sell More and Save More 

SUSSEX, Wis. – Quad/Graphics, a leading direct marketing provider with expertise in the retail, healthcare, financial, and insurance verticals, announced today it will offer unique expert insights on direct mail and digital integration during its "Take Ten" Speaker Series at the Direct Marketing Association’s(DMA) DMA2014 Conference & Exhibition. DMA2014, a worldwide event that assembles marketers to discuss solutions and best practices to achieve optimal channel mix and real-time customer engagement, will take place Oct. 25-30, 2014, at the San Diego Convention Center in San Diego, Calif.

Through the four-part Take 10 presentation series, DMA14 attendees will gain valuable insights as Quad/Graphics’ thought leaders and industry veterans engage, inspire and inform with ideas and examples they can use to make their direct marketing programs more effective. These 10-minute presentations will take place throughout the day on both Monday, October 27, and Tuesday, October 28, at the Quad/Graphics DMA14 booth #519.

The Take 10 series will include the following presentations:

  • The Postal Optimization Advantage 
    Don Terkle, Executive Director, Direct Marketing Operations, 10:30 a.m.
  • Taking Direct Mail Mobile 
    Andy Bear, Director Multichannel Marketing & Development, 1 p.m.
  • Making the Move from Online to Offline 
    Art Hall, Multichannel Sales Consultant, 2:30 p.m.
  • Direct Mail Is More Than a #10 Envelope! 
    Lauren Haggerty, Product Engineering Manager, 4 p.m.

Attendees of the Take 10 series will learn how to advance their direct marketing campaigns with innovative design, personalization, postal optimization, mobile technologies and other cutting edge tactics.

"New technologies are opening new possibilities for direct marketing," said Steve Jaeger, President of Direct Marketing for Quad/Graphics. "The Take 10 series will bring the latest information about direct marketing trends and technology from Quad/Graphics’ top experts who use these tactics every day to maximize results for our clients.”

Those who cannot attend the Take 10 sessions are encouraged to stop by the Quad/Graphics booth #519 to learn how they can leverage extraordinary package design ideas as well as an unrivaled national mail processing and transportation network.

For more information about Quad/Graphics’ participation at DMA2014, please contact Emily Wenstrom with Stanton Communications at 202-223-4933 or ewenstrom@stantoncomm.com.


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