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RR Donnelley to Showcase Innovative Solutions for Direct Marketing and Customer Engagement at DMA 2014

Monday, October 27, 2014

Press release from the issuing company

RR Donnelley to discuss using powerful creative, content marketing, variable video, variable imaging, advanced analytics and data management best-practices that help businesses create connected experiences with their audiences

CHICAGO - R.R. Donnelley & Sons Company today announced that it will present innovative solutions and best practices for effectively using Direct Marketing and Customer Engagement Solutions to deliver a compelling and action-driving customer communication experience at DMA 2014. These solutions include the use of impactful creative, content marketing, variable imaging and video, advanced analytics and data management. DMA 2014, a Global Event for Data-Driven Engagement Marketers, will take place October 26-28 at the San Diego Convention Center.

RR Donnelley invites DMA 2014 participants to visit the RR Donnelley Booth (#1301) to experience an interactive journey around the critical elements in the creation and optimization of compelling and action-driving customer communications. RR Donnelley's customer engagement team will be available at the booth to showcase how marketers can create dynamic multi-channel campaigns.

"As the premier communications services provider, RR Donnelley understands that every business, large and small, must synchronize its customer communications over a complex maze of communication channels," said Dan Knotts, RR Donnelley's Chief Operating Officer. "Everything must work together. Does the inbox connect with the mailbox? Does the brochure advance the brand? Does the direct mail piece match the mobile message? At RR Donnelley, we know that the opportunity to create a powerful connected experience with your audience lies in the ability to put it all together. And, RR Donnelley has the know-how, the expertise, the technology and breadth of services to help any business monetize on this opportunity."


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