ROCHESTER, N.Y. - Continental Web Press, a Chicago-based commercial web offset printer specializing in catalogs, direct mail and inserts, is extending its use of Kodak technology with the latest installment of the KODAK PROSPER S-Series System. As a Kodak customer of 41 years, Continental Web Press is turning to the KODAK PROSPER S-Series System to provide its customers with greater customization capabilities, enabling them to increase sales, shorten time to market and improve response rates for their direct mail and other marketing campaigns. 

With years of printing experience, Continental Web Press is a one-stop shop that specializes in a range of integrated solutions from production to fulfillment. The company, a G7 Printer, produces high-quality applications such as catalogues, newspaper inserts, magazines, direct mail and marketing collateral. With the addition of the KODAK PROSPER S-Series System, Continental Web Press can provide customers with variable data printing that allows them to complete larger customizable runs with great efficiency.

“Marketers and advertisers need more personalized materials to reach and influence customers and prospects,” said Ken Field, Executive Vice President and owner, Continental Web Press. “With variable data printing they can eliminate the generic ‘Dear Customer’ lead. Variable data enables a deeper layer of personalization of direct mail and marketing, which makes it more impactful and leads to increased response rates and more sales. With the KODAK PROSPER S-Series System, we are providing our customers with greater flexibility and a new level of customization that is needed to succeed in an increasingly competitive market.”

The KODAK PROSPER S-Series System offers high-quality in variable printing, delivering high resolution variable print in the hybrid digital printing product line with speeds matching those of a web offset press in a single pass. The KODAK PROSPER S10 Imprinting System features pigment-based ink with excellent permanence on a variety of commercial substrates, providing scratch, fade and water resistance. With easy integration into existing production processes, the KODAK PROSPER S10 Imprinting System facilitates full utilization of current investments in web offset and web finishing equipment while simultaneously helping to boost your bottom line with new, higher-value digital capabilities. As an extremely flexible, variable data imprinting solution for high-volume direct mail applications, the KODAK PROSPER S-Series System enables customers to produce more creative pieces with a lower cost of operation, shortened turnaround times and increased productivity.

“We’re proud that Continental Web Press has expanded our relationship with the KODAK PROSPER S-Series System because it demonstrates how print can be used as an impactful tool to relate and engage with today’s consumers,” said Rick Mazur, Regional Business Manager, Inkjet Solutions, Eastman Kodak Company. “Continental Web Press has been a valued partner of Kodak’s for years and we look forward to continuing our relationship by providing them with the technology needed to deliver value and high-quality solutions to their customers.”

In addition to the new KODAK PROSPER S-Series System, Continental Web Press also utilizes the KODAK NEXPRESS SX3300 Digital Production Color Press and KODAK CTP  Platesetters  and KODAK Offset Plates for its web press printing to improve image consistency. 

As further testament to the company’s industry dedication, Continental Web Press was recognized with a recent NAPCO award for their long standing support and commitment to the advance of graphics in the industry during the Gold Ink Awards at GRAPH EXPO 14.

To learn more about Continental Web Press’ adoption of the KODAK PROSPER S-Series System, or for photos of their operations, see: http://youtu.be/Q-uXWVJjIrE.