St-Jérôme - Ten years after the introduction of the Rolland Enviro^TM family, Rolland Enterprises launches a new version of its Print and Copy papers, with an improved brightness of 92% G.E. As a result, Rolland Enviro Print, Satin, Copy and Cover are more versatile with a consistent and attractive shade.

The classic brand Rolland Enviro was the first North American uncoated fine paper product manufactured with 100% post-consumer fiber. As per Normand Champagne, Vice-President, Sales & Marketing, "The new campaign invites all our customers to rediscover the classics, whether in music, fashion, design or papermaking. The link between past and future is important for Rolland Enviro, strong in its achievements but confident about its future."

Whiter and highly sustainable, Rolland Enviro is at the forefront of innovation, with high quality standards and a strong performance record. Revisiting this classic has been made without losing the attributes for which it has become highly regarded. The paper is whiter, but still made from 100% post-consumer fiber, EcoLogo, Processed Chlorine Free and FSC® certified, and manufactured using biogas energy.