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Bissinger[+] Opts for vjoon K4

Thursday, October 09, 2014

Press release from the issuing company

The vjoon K4® cross-media publishing platform already serves to prepare Evonik's media collateral, which was recently revamped with a new journalistic style, design and content marketing strategy.

Hamburg - vjoon, a leading global provider of software solutions for managing digital content, today announced that the media agency BISSINGER[+] has opted for vjoon K4 and is already using the cross-media publishing platform's efficient, highly automated workflows to prepare Evonik's media collateral. BISSINGER[+], set up in 2013 by Manfred Bissinger, is headquartered in Hamburg and maintains another office in Essen. vjoon's integration partner SNAP Innovation installed the platform in a joint effort with long-time vjoon K4 customer KircherBurkhardt, Berlin, which also provides operating support, to include server hosting. Beyond that, BISSINGER[+] and KircherBurkhardt collaborate closely to create Evonik publications. Editorial design, infographics and digitization are all handled by KircherBurkhardt, which has used vjoon K4 for many years to deliver award-winning corporate publishing projects.

Commenting on the agency's choice, BISSINGER[+] Managing Director Kim Alexandra Notz says, "The ability to rely on an efficient system makes all the difference, especially in a project as important and complex as the Evonik media family. vjoon K4 has been demonstrating its stability and performance for years in many CP projects, which made our decision easy."

"We are delighted to welcome BISSINGER[+] to vjoonity, the global community of vjoon customers," notes Holger Kraemer, Director of Business Development at vjoon. "With SNAP Innovation, BISSINGER[+] is trusting in a very experienced integration partner known for maintaining long-term customer relations."

BISSINGER[+] took on the Evonik account in spring of 2014 and, after a great deal of conceptual brainstorming, revamped the media offerings' look and feel. The makeover included innovations in journalistic style and design. Content marketing aspects, synergies and digitally adapted content were also factored into the equation. The agency handles the Evonik account's entire media package, which consists of a customer magazine, an employee newsletter and digital offerings.


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