Successful trade show in Indonesia

Indoprint opened its doors on 3 September in Jakarta, the capital of Indonesia. At the same time Indopack and Indoplas also took place in the Jakarta International Expo exhibition centre. Over 350 exhibitors from 19 nations presented the latest innovations in the printing and plastic segment. It was the first time that the Koenig & Bauer Group (KBA) took part in this trade show.

With more than 250m inhabitants Indonesia is the world’s fifth-largest country in terms of population. Accordingly, the market potential of this threshold country for modern press technology for all kinds of commercial printwork, publications and packaging is large. Over 20,000 print pundits from all parts of the country visited the trade show to find out more about current technological trends in print.  

KBA shared a stand with finishing partner MBO at the fair and for the first time Italian subsidiary KBA-Flexotecnica, which has been a member of the KBA Group since December 2013, was also present. Given that KBA is already well-positioned in the region with its medium and large-format sheetfed offset presses, and especially in the folding carton printing segment here, those visitors who specialise only or additionally in the production of packaging made of film and other flexible materials showed great interest in the modern flexo presses from Tavazzano in Italy. Offering a significant increase in print quality and in light of the trend towards smaller print runs in the packaging segment, this technology becoming increasingly more interesting as an alternative to gravure package printing which is widespread in Asia. The option of processing water-based inks makes flexo printing very interesting for food packaging.  

Given the ongoing rapid rise in Indonesia’s population many of the visiting print experts were also interested in high quality packaging solutions. Medium and large-format Rapidas delivered by KBA are proving increasingly more popular here with inline finishing with coater and online or inline systems for continuous quality control.  

Along carrying out sales tasks with the support of KBA Asia Pacific in Singapore KBA’s Indonesian agency Eva Srikandi Prima is also responsible for after-sales service. “All of our key clients visited us at the show. We were also able to establish valuable new contacts and are convinced that we will soon sell more presses to the Indonesian market,” says managing director Evie Somardi about the trade show success.  

KBA Asia Pacific managing director Stefan Segger adds: “This was the first time that we have manned a stand at Indoprint and are very pleased with the results of this four-day trade fair. There are some very promising projects especially for KBA’s new segment flexo packaging printing. Our colleague Alberto Vaglio Laurin from KBA-Flexotecnica was present at the trade fair and is an industry expert with decades of experience which our potential clients value. Business is also running well in sheetfed offset. It a good sign for KBA and our agency when a customer orders three presses within just a few months.”