NPOA Business Climate Survey Finds Mixed Sales Data

Wednesday, September 17, 2014

Press release from the issuing company

Some 44% Of Printers Report Significant or Moderate 2014 Sales Gains

Melbourne, FL – The recent National Print Owners Association (NPOA) Business Climate Survey found nearly half of the 250 firms responding reported significant (12.2%) or moderate (31.3%) sales increases. Another 28.3% reported relatively flat sales while 20.7% experienced modest sales declines and 7.7% reported sales down significantly.

“It does appear that the overall business climate for many printers seems brighter than it has in the recent past,” says survey author and NPOA Executive Director John Stewart.

Annual sales for participants ranged from $215,000 to $7 million with an average of $1,292,849. Overall, the entire database projected a modest average increase in sales of 2.4%. Average estimated growth projections tended to be higher for firms with greater annual sales.

When the respondents were divided into three segments, the bottom third projected an average sales decline of 10.7%. The middle third predicted a 3.0% sales increase while the top third projected an average 15.8% increase in sales.

“Put into context, while approximately one-third of our industry appears to be quite healthy in terms of sales and profits, another third continues to struggle,” says Stewart.

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