Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Pitney Bowes appoints new Vice President, Marketing & Communications, Europe

Wednesday, September 17, 2014

Press release from the issuing company

Andrew Ford appointed to shape and strengthen European Marketing & communications

Hatfield, UK - Pitney Bowes has announced that the Board of Directors has appointed Andrew Ford as Vice President, Marketing & Communications, Europe.

The entire Marketing & Communications organisation will be overseen by Andrew’s leadership, with a focus on Digital Commerce Marketing, SMB Mailing Marketing, Enterprise Marketing and the European content localisation team, a critical component of Pitney Bowes’ European efforts. “I look forward to adding to the dynamism and energy that is already abundant in the Pitney Bowes marketing team” Ford comments, “as a key driver for increasing the performance of digital commerce and improving customer service, I am excited by the prospect of enhancing Pitney Bowes’ multi-channel marketing methods.”

Andrew brings extensive B2B marketing experience in the technology sector, with experience working with HP, Dell and Norton. Originally responsible for developing eCommerce and Marketing within a Global Marketing & Communications model at HP, Andrew has also established Dell’s Enterprise Solutions Marketing group to develop the EMEA Marketing team. Most recently, Andrew helped transition Symantec’s Norton antivirus from tradition retail sales to a SaaS & eCommerce organisation, as Director of Marketing for EMEA.

“We are pleased to welcome Andrew to his new role at Pitney Bowes” says Bill Borrelle, SVP, Brand Strategy and Integrated Marketing Communications at Pitney Bowes. “With the British economy showing signs of a sustained recovery, Pitney Bowes has an exciting opportunity to grow both here in the UK and abroad. We look forward to benefitting from Andrew’s experience, passion and entrepreneurial spirit and the resulting contributions he will make in Europe.

Andrew has a BA (Hons.) in Business Studies from The Business School, University of Huddersfield, and an MA in Marketing from the Tuck School of Business at Dartmouth.  He is fluent in French and also has an affinity for both German and Spanish.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved