Ricoh Europe, London - Big Data isn’t just for big companies and print services providers of all sizes can reap the benefits of promoting data-driven marketing to their clients. A new white paper, ‘Precision Marketing: Print + Data = Results’, authored by Cary Sherburne and sponsored by Ricoh Europe, takes the mystery out of Big Data for printing companies and explains why it doesn’t always have to be BIG.   

The white paper provides insight and guidance for printing firms who are considering the addition of personalised communications services—or Precision Marketing—to the mix of services they offer. It shows how harnessing customer data and applying data analytics techniques can add value a print services provider’s business. Being more engaged with data not only increases the longevity of client relationships, but also brings in additional printing work, often as part of a campaign that encompasses both print and digital communications. The paper also includes real-world examples from companies throughout Europe that have reaped the benefits of Precision Marketing in their omni-channel campaigns and shows this is achievable for printing firms of all sizes. 

“While the concept of Precision Marketing, personalised communications and the benefits they deliver, has been a topic of conversation throughout the industry for some time, many smaller to mid-sized companies believe these capabilities are out of reach for them, and only available to larger organisations,” said Benoit Chatelard, General Manager, Solutions, Ricoh Europe. “This is a myth we are disproving with this white paper, and we hope the European printing community will both find value in it and be able to implement some of the findings.”

In addition to providing tools, techniques and products that enable print services providers to offer Precision Marketing as a client service, Ricoh also offers expert professional services based on the company’s many years of expertise in the field. This includes a structured process that can be used to help print service providers and their clients identify and act upon the best opportunities for utilising they data they have about customers and prospects to drive revenue, increase customer loyalty and reduce overall costs. 

“At Ricoh Europe, we are dedicated to helping our clients to be successful in their businesses and provide them, and the wider printing community throughout Europe, with valuable information and insight, and actionable ideas,” added Chatelard. “Print services providers don’t have to go it alone and we are happy to help them get started, and either continue to provide the services long term or transition the work to them when their organisation is ready. This approach has proven very successful with a number of our customers, and we looking forward to engaging others as part of our consultative approach.” 

The white paper is available for download here. For more information about Precision Marketing and the products and services offered by Ricoh Europe, visit our website, follow our blogs , or email us.