Daniel Flynn, Client Service Director, Kantar Media will present 'Leveraging Insight to Optimise Client Engagement'  at the Two Sides and Print Power Autumn Seminar, in association with the Stationers' Livery Company, on Monday 3 November 2014. 

Daniel will highlight some of the pioneering Kantar insight solutions which enable the print industry to showcase the value of print channels, via profiles of readers of newspapers, magazines, customer magazines and direct mail.  He will demonstrate how their prominent print media clients exploit Kantar Media's extensive consumer insights into all aspects of consumer behaviour to optimise sales and client engagement.

Daniel Flynn has worked in the media and marketing research industries for over 20 years. Initially in client facing roles at prominent media owners, including the Sun newspaper, the LTA and a leading travel site, Daniel joined Kantar Media’s TGI division in 2003.     

In this role he has responsibility for managing key client accounts across TGI’s European network of syndicated media and marketing studies. Having worked across all of TGI’s client types (agencies, media owners, advertisers), he became Client Service Director in 2009, representing all TGI initiatives in the UK, Ireland and Western Europe. His role is a mix of client service and bringing new products to market like TGI’s new Clickstream service, their recent link with Worldpanel and programmatic trading initiatives.